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Digital Marketing for Small Business: Where to Start

Digital Marketing for Small Business: Where to Start

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Digital Marketing for Small Business: Where to Start

Digital marketing can feel overwhelming. This guide shows you where to focus your limited time and budget.

Priority Framework

  1. Your Website - Your digital home base
  2. Google Business Profile - Critical for local businesses
  3. Local SEO - Get found in your area
  4. Email Collection - Highest ROI channel
  5. ONE Social Platform - Where your customers are

SEO Basics

The 3 Pillars 1. Technical SEO (speed, mobile, security) 2. On-Page SEO (keywords, content) 3. Off-Page SEO (backlinks, reviews)

Budget Guidelines

  • Bootstrapping ($0-$500/month): DIY website, free tools
  • Small Budget ($500-$2,000/month): Professional website, basic SEO
  • Growth Budget ($2,000+/month): Comprehensive SEO, professional management

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