Digital Marketing for Small Business: Where to Start
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Digital Marketing for Small Business: Where to Start
Digital marketing can feel overwhelming. This guide shows you where to focus your limited time and budget.
Priority Framework
- Your Website - Your digital home base
- Google Business Profile - Critical for local businesses
- Local SEO - Get found in your area
- Email Collection - Highest ROI channel
- ONE Social Platform - Where your customers are
SEO Basics
The 3 Pillars 1. Technical SEO (speed, mobile, security) 2. On-Page SEO (keywords, content) 3. Off-Page SEO (backlinks, reviews)
Budget Guidelines
- Bootstrapping ($0-$500/month): DIY website, free tools
- Small Budget ($500-$2,000/month): Professional website, basic SEO
- Growth Budget ($2,000+/month): Comprehensive SEO, professional management
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